great blue deals in big stories
SOCIAL & CREATIVE CONSULTANCY
…the larger than life, bigger than you are (for now) kind that propel startups to household names, revive legacies, and transform brands. Through bespoke social and brand strategies, we alchemize your story into lore and build the ship it hits the high seas on.
To put it plainly, we clarify your approach to brand and social, build the right crew, and produce compelling owned and paid social content.
WHO WE HELP
we work with brands on the cusp of something bigger.
outdoor . travel . lifestyle . tourism . fashion . wine. hospitality . beer . cpg . wellness . spirits
The Overgrown Goldfish
You’ve outgrown your current social (or you’re planning to). Maybe your business is growing and social needs to grow with it or maybe your current approach just can’t scale.
We’ll get you ready to compete in a bigger pond.
Sample Services:
An audit, a comprehensive strategy, a content system.
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Ongoing content review, talent support, campaign strategies.
The Crew In Need of a Cartographer
You have the team, you have the content, but it feels like you’re going in circles. Your engagement might be stalled out, your social voice might be falling flat, or social might not be driving real results.
We’ll find your North Star and deliver strategies to keep the content engines fed.
Sample Services:
Team training, creative direction, an audit, a social strategy, a content system.
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Ongoing content review, creative breakout sessions, campaign strategies.
The Captain in Need of a Crew
You’re an expert in what you’re offering and you need to build a highly skilled crew to hit the open water with. You might be a Founder looking for your social savvy best mate(s) or a Marketing Director looking to level up your team.
We’ll refine your vision and find the right experts to make it happen.
Sample Services:
A comprehensive strategy, talent support, team training.
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Campaign strategies, ongoing audits and content review.
WHAT WE DO
strategy
Organic social strategy
Paid social strategy
Brand strategy
Channel auditing
creative
Creative direction
Content system development
Photo & video shoot production
User generated content strategy
Content auditing
influencer & ugc
Influencer & UGC strategy
Creator target vetting
Affiliate strategy
Whitelisting strategy
Creator auditing
talent & training
Talent advisory and team architecture
Social media workshops
Strategy workshops
Influencer marketing workshops
Photography & videography workshops
Content editing
HOW WE THINK
the blog
WHO WE ARE
the founder
Kiara McDade brings almost a decade of hands-on experience crafting social voice, content architecture, and creator ecosystems for startups, heritage brands, and household names. She can weave a great story and conjure up the assets, partners, and plan to make it happen.
Consider Kiara your brand’s first mate. *
We chart the course together, then bring in talent from our collective or train & advise your existing marketing team to set sail.
